R&F Spring Renewal Campaign

As a senior designer, I led the creative development of the Rodan+Fields 2017 Spring Bundle "Bring Out Your Bloom" Campaign concepting and executing the full 360 campaign from the ground up.

A highlight of the project was partnering with Morimoto Miyuki, a renowned fashion watercolor artist, to commission original artwork for the season's limited edition packaging. We developed the visual concept, produced mockups, built the shot list, and oversaw the work through final production — collaborating closely with stakeholders and our creative copywriters at every stage.

The campaign launched to strong results — driving high social engagement and surpassing sales goal.