ABOUT SEMI

My background

13+ years designing for startups, Fortune 500s, creative leaders, and clients trust me to bring their vision to life.

My approach

It all starts with great listening. I ask questions, dig into what makes a brand experience feel right, and design assets that are honest, beautiful, and made to last.

My Philosophy

Great design lives at the intersection of strategy and creativity — and getting there means immersing yourself in the process, asking hard questions, and staying curious. I've always believed design is a team sport. The best work I've done came from learning alongside others, sharing openly, and building up the people around me. That collaborative spirit is what I bring to every project, along with a drive to create work that's not just visually compelling, but genuinely memorable.

IN-HOUSE CAREER

(2025 – now) Design Director/Lead/Cofounder — Trunknode Inc.

(2025 – present) Cofounder at Trunknode Inc.

(2022 – 2025) Sr Innovation Designer — Nike

(2021 – 2022) Sr. Visual Designer — Biossance

(2018 - 2021) Creative Art Director — Wristcam

(2016 - 2018) Sr. Designer — Rodan & Fields

Freelance/CLIENTS

(2026 Jan-Apr) Sr. Designer Events — Framework [3 Mo. Contract]

(2025 – present) Cofounder at Trunknode Inc.

(2025 – 2026) Brand Designer — Permeta AI

(2024 – 2026) Brand Designer — SVCM

(2021- 2022) UI Designer — Woven IQ

DISCIPLINES

ART DIRECTION
360 CAMPAIGN MANAGEMENT
UI/UX DESIGN
BRAND IDENTITY & GUIDELINES
PROJECT/PROGRAM MANAGEMENT
WEB DESIGN
CONTENT PRODUCTION
DIGITAL MARKETING (WEB ASSETS, EMAILS AND SOCIAL PAID ADS)
LOGOTYPES
PACKAGING
PRESENTATIONS
PRINTED MATERIALS
SOCIAL MEDIA ASSETS/CURATION
PHOTO COMPOSITE/RETOUCHING

ART DIRECTION

360 CAMPAIGN MANAGEMENT

UI/UX DESIGN

BRAND IDENTITY & GUIDELINES
PROJECT/PROGRAM MANAGEMENT

WEB DESIGN

CONTENT PRODUCTION

DIGITAL MARKETING (WEB ASSETS,
EMAILS AND SOCIAL PAID ADS)

LOGOTYPES

PACKAGING

PRESENTATIONS

PRINTED MATERIALS

SOCIAL MEDIA ASSET/CURATION

PHOTO COMPOSITE/RETOUCHING