Wristcam

Wristcam was a full creative build from the ground up. As Creative Art Director, the brand identity was established through a lens of utopian futurism — drawing inspiration from the Jetsons era and mid-century futurist design. The visual language centered on a bold, gender-neutral teal and incorporated the iconic 4-point star motif from the futurism movement, giving the brand a distinctive aesthetic that felt retro-forward and modern.

The role spanned logo design, packaging, and full visual system development —through to photo shoots, CGI-driven motion content, and a complete suite of social and marketing launch assets. Leading a small team of designers, every creative touchpoint was executed with intention and cohesion across every channel.